Hardy, Kenneth G., 1941-
著者名典拠詳細を非表示
| 著者の属性 | 個人 |
|---|---|
| 一般注記 | Canadian marketing, 1984: CIP t.p. (Kenneth G. Hardy) data sheet (b. 11/13/41) galley (Univ. of Western Ontario) |
| 生没年等 | 1941- |
| コード類 | 典拠ID=AU00141577 NCID=DA03154204 |
| 1 | Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary / by Robert W. Shoemaker, Kenneth G. Hardy and Herbert F. MacKenzie Cambridge, Mass. : Marketing Science Institute , c1989 |
| 2 | Marketing channel management : strategic planning and tactics / Kenneth G. Hardy, Allan J. Magrath Glenview, IL : Scott, Foresman , c1988 |
| 3 | A strategic framework for diagnosing manufacturer-reseller conflict / by Allan J. Magrath and Kenneth G. Hardy Cambridge, Mass. : Marketing Science Institute , c1988 |