DOORS（同志社大学図書館）

Marketing Science Institute

著者名典拠詳細を非表示

著者の属性	団体
一般注記	Its Marketing development in the European ... 1964 Analytic approaches to ... 1979: t.p. (Marketing Science Institute, Cambridge, Mass.) Est. 1962
別名	MSI M.S.I
コード類	典拠ID=AU00130902 NCID=DA02846712


1	Prior knowledge and the effect of message frames in advertising / Gerald E. Smith and Lawrence H. Wortzel Cambridge, Mass. : Marketing Science Institute , c1993
2	Economic consequences of providing quality and customer satisfaction / Eugene W. Anderson, Claes Fornell, Donald R. Lehmann Cambridge, Mass. : Marketing Science Institute , c1993
3	Seeing the voice of the customer : the zaltman metaphor elicitation technique / Gerald Zaltman, Robin A. Higie Cambridge, Mass. : Marketing Science Institute , c1993
4	Organizational buying contexts and the procurement process / Michele D. Bunn and William D. Perrault, Jr. Cambridge, Mass. : Marketing Science Institute , c1993
5	Development and validation of the corporate social style inventory : a measure of customer service skills / Juan I. Sanchez and Scott L. Fraser Cambridge, Mass. : Marketing Science Institute , c1993
6	Behind the state of the union : the impact of design and social processes on relationships in shared management joint venture teams / Jane E. Salk Cambridge, Mass. : Marketing Science Institute , c1993
7	Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, Gerald Zaltman Cambridge, Mass. : Marketing Science Institute , c1993
8	Global market strategies of U.S. and Japanese businesses / George S. Yip, Johny K. Johansson Cambridge, Mass. : Marketing Science Institute , c1993
9	Consumer search and decision problems in a transitional economy : Hungary, 1989-1992 / Lawrence F. Feick, Robin A. Higie and Linda L. Price Cambridge, Mass. : Marketing Science Institute , c1993
10	Seeing differently : improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets / prepared by Marjorie Adams Cambridge, Mass. : Marketing Science Institute , c1993
11	Product managers' use of scanner data : a story of organizational learning / David K. Goldstein Cambridge, Mass. : Marketing Science Institute , c1993
12	Ten lessons for improving service quality / Leonard L. Berry, A. Parasuraman, Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1993
13	New tools for understanding brand competition : integrating household and retail scanner data / Gary J. Russell and Wagner A. Kamakura Cambridge, Mass. : Marketing Science Institute , c1993
14	A knowledge-based approach for screening product innovations / "Ram" Sundaresan Ram and Sudha Ram Cambridge, Mass. : Marketing Science Institute , c1993
15	Market share and growth are not good predictors of the A/S ratio / by Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry Cambridge, Mass. : Marketing Science Institute , c1993
16	Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr. Cambridge, Mass. : Marketing Science Institute , c1992
17	The voice of the customer / Abbie Griffin and John R. Hauser Cambridge, Mass. : Marketing Science Institute , c1992
18	Market orientation : antecendents and consequences / Bernard J. Jaworski, Ajay K. Kohli Cambridge, Mass. : Marketing Science Institute , c1992
19	Market orientation, performance, and the moderating influence of competitive environment / Stanley F. Slater, John C. Narver Cambridge, Mass. : Marketing Science Institute , c1992
20	A working consensus to collaborate : a field study of manufacturer-supplier dyads / Robert E. Spekman, Deborah Salmond Cambridge, Mass. : Marketing Science Institute , c1992
21	The nature of organizational search in high-technology markets / Allen M. Weiss and Jan B. Heide Cambridge, Mass. : Marketing Science Institute , c1992
22	Do pioneers really have long-term advantages? : a historical analysis / Peter N. Golder and Gerard J. Tellis Cambridge, Mass. : Marketing Science Institute , c1992
23	A schema unification model of brand extensions / Sheri Bridges Cambridge, Mass. : Marketing Science Institute , c1992
24	Diluting beliefs about family brands : when brand extensions have a negative impact / Deborah Roedder John, Barbara Loken Cambridge, Mass. : Marketing Science Institute , c1992
25	Balancing co-marketing alliances for effectiveness / Louis P. Bucklin and Sanjit Sengupta Cambridge, Mass. : Marketing Science Institute , c1992
26	Marketing communications, procedural learning, and consumer decision making / Amna Kirmani, Peter Wright Cambridge, Mass. : Marketing Science Institute , c1992
27	Assessing reseller performance from the supplier's perspective / Nirmalya Kumar, Louis W. Stern, Ravi S. Achrol Cambridge, Mass. : Marketing Science Institute , c1992
28	The advertising-sales promotion trade-off : theory and practice / George S. Low and Jakki J. Mohr Cambridge, Mass. : Marketing Science Institute , c1992
29	Socially responsible organizational buying / Minette E. Drumwright Cambridge, Mass. : Marketing Science Institute , c1992
30	The market value of trademarks measured via trademark litigation / Sanjai Bhagat, U.N. Umesh Cambridge, Mass. : Marketing Science Institute , c1992
31	Altering message spacing to enhance memory of television commercials / Surendra N. Singh ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1992
32	The effect of marketplace factors on private label penetration in grocery products / Raj Sethuraman Cambridge, Mass. : Marketing Science Institute , c1992
33	Family decision-making for household durable goods / William L. Wilkie, Elizabeth S. Moore-Shay, Amardeep Assar Cambridge, Mass. : Marketing Science Institute , c1992
34	Factors affecting information search for consumer durables / William E. Baker and William L. Wilkie Cambridge, Mass. : Marketing Science Institute , c1992
35	The customer visit : an emerging practice in business-to-business marketing / Edward F. McQuarrie, Shelby H. McIntyre Cambridge, Mass. : Marketing Science Institute , c1992
36	Predicting post-advertisement attitudes / Debra Lynn Stephens, J. Edward Russo Cambridge, Mass. : Marketing Science Institute , c1992
37	A financial approach to estimating firm-level brand equity and measuring the impact of marketing events / Carol J. Simon and Mary W. Sullivan Cambridge, Mass. : Marketing Science Institute , c1992
38	The changing world of marketing Cambridge, Mass. : Marketing Science Institute , c1992
39	Evolving relationships of retailers and manufacturers / prepared by Sandy D. Jap Cambridge, Mass. : Marketing Science Institute , c1992
40	Conference on sales promotions from the consumer, manufacturer, and retailer perspectives / prepared by George Low Cambridge, Mass. : Marketing Science Institute , c1992
41	Superior customer value and business performance : the strong evidence for a market-driven culture / Stanley F. Slater, John C. Narver Cambridge, Mass. : Marketing Science Institute , c1992
42	The long-term differentiation value of marketing communication actions / William Boulding, Eunkyu Lee, Richard Staelin Cambridge, Mass. : Marketing Science Institute , c1992
43	Retail power : monster or mouse? / Paul W. Farris and Kusum L. Ailawadi Cambridge, Mass. : Marketing Science Institute , c1992
44	Conceptualizing, measuring, and managing customer-based brand equity / Kevin Lane Keller Cambridge, Mass. : Marketing Science Institute , c1991
45	The use of pledges to build and sustain commitment in distribution channels / Erin Anderson, Barton Weitz Cambridge, Mass. : Marketing Science Institute , c1991
46	Beyond advertising and publicity : the domain of hybrid messages / Siva K. Balasubramanian Cambridgve, Mass. : Marketing Science Institute , c1991
47	Price and brand name as indicators of quality dimensions / Merrie Brucks, Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1991
48	Applying targeted-marketing principles to consumer durables / Barry L. Bayus Cambridge, Mass. : Marketing Science Institute , c1991
49	Determining inter-brand substitutability through survey measurement of consumer preference structures / Randolph E. Bucklin, V. Srinivasan Cambridge, Mass. : Marketing Science Institute , c1991
50	Comparing dynamic consumer decision processes in real and computer-simulated environments / Raymond R. Burke ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1991
51	Learning about markets / George S. Day Cambridge, Mass. : Marketing Science Institute , c1991
52	Recognizing and measuring brand assets / Peter H. Farquhar, Julia Y. Han, Yuji Ijiri Cambridge, Mass. : Marketing Science Institute , c1991
53	Environment, strategy, and the use of computer-based data : case studies in product management / David K. Goldstein, Namjae Cho Cambridge, Mass. : Marketing Science Institute , c1991
54	Modeling competitive pricing and market share : anatomy of a decision support system / Paul E. Green, Abba M. Krieger Cambridge, Mass. : Marketing Science Institute , c1991
55	Evaluating development processes : QFD as an example / Abbie Griffin Cambridge, Mass. : Marketing Science Institute , c1991
56	Measuring consumer perceptions of brand quality with scanner data : implications for brand equity / Wagner A. Kamakura, Gary J. Russell Cambridge, Mass. : Marketing Science Institute , c1991
57	The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker Cambridge, Mass. : Marketing Science Institute , c1991
58	New product models : practice, shortcomings, and desired improvements / Vijay Mahajan, Jerry Wind Cambridge, Mass. : Marketing Science Institute , c1991
59	Managing brand equity : conference summary / prepared by Eliot Maltz Cambridge, Mass. : Marketing Science Institute , c1991
60	Measuring overall judgments and attribute evaluations : overall first vs. attributes first / K. Sridhar Moorthy Cambridge, Mass. : Marketing Science Institute , c1991
61	The adoption of marketing and sales automation : a model to explore benefits and risks / Rowland T. Moriarty, Gordon S. Swartz Cambridge, Mass. : Marketing Science Institute , c1991
62	Becoming more market oriented : an exploratory study of the programmatic and market-back approaches / John C. Narver, Stanley F. Slater Cambridge, Mass. : Marketing Science Institute , c1991
63	The effects of risk preference, uncertainty, and incentive compensation on salesperson motivation / Richard L. Oliver, Barton A. Weitz Cambridge, Mass. : Marketing Science Institute , c1991
64	Shared marketing programs and the performance of different business strategies / Robert W. Ruekert and Orville C. Walker, Jr. Cambridge, Mass. : Marketing Science Institute , c1991
65	Boundary role ambiguity in marketing positions : scale development and validation / Jagdip Singh, Gary K. Rhoads Cambridge, Mass. : Marketing Science Institute , c1991
66	An examination of product and market characteristics that affect the financial outcomes of brand extensions / Daniel C. Smith Cambridge, Mass. : Marketing Science Institute , c1991
67	Brand equity : a perspective on its meaning and measurement / Rajendra K. Srivastava and Allan D. Shocker Cambridge, Mass. : Marketing Science Institute , c1991
68	The organization of marketing activities of American manufacturers / Donald S. Tull ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1991
69	The changing role of marketing in the corporation / Frederick E. Webster, Jr. Cambridge, Mass. : Marketing Science Institute , c1991
70	Manufacturer and retailer relationships : replacing power with strategic marketing partnerships / Lawrence H. Wortzel, Meera P. Venkatraman Cambridge, Mass. : Marketing Science Institute , c1991
71	Determining the competitive structure of product-markets : practices, issues, and suggestions / Allan D. Shocker, David W. Stewart, and Anthony J. Zahorik Cambridge, Mass. : Marketing Science Institute , c1990
72	Toward a conceptual understanding of the antecedents of strategic alliances / by Robert E. Spekman and Kirti Sawhney Cambridge, Mass. : Marketing Science Institute , c1990
73	Analyzing corporate cultures in approaching the global marketplace / by Frederick E. Webster, Jr. and Rohit Deshpandé Cambridge, Mass. : Marketing Science Institute , c1990
74	Roles for research and models in improving new product development / prepared by Bruce D. Weinberg Cambridge, Mass. : Marketing Science Institute , c1990
75	Designing successful transorganizational marketing alliances / Ravi S. Achrol, Lisa K. Scheer and Louis W. Stern Cambridge, Mass. : Marketing Science Institute , c1990
76	Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets / Siva K. Balasubramanian and V. Kumar Cambridge, Mass. : Marketing Science Institute , c1990
77	The gray market threat to international marketing strategies / by Louis P. Bucklin Cambridge, Mass. : Marketing Science Institute , c1990
78	Business strategies in an information economy / Stephan H. Haeckel Cambridge, Mass. : Marketing Science Institute , c1990
79	The role of distribution in the diffusion of new durable consumer products / by J. Morgan Jones and Charlotte H. Mason Cambridge, Mass. : Marketing Science Institute , c1990
80	Market orientation : the construct, research propositions, and managerial implications / by Ajay K. Kohli and Bernard J. Jaworski Cambridge, Mass. : Marketing Science Institute , c1990
81	Enhancing the managerial relevance of information-processing theory in an advertising context / by Deborah J. MacInnis and Bernard J. Jaworski Cambridge, Mass. : Marketing Science Institute , c1990
82	An empirical study of marketing negotiations in the Soviet Union / by Leonid I. Evenko, John L. Graham, Mahesh N. Rajan Cambridge, Mass. : Marketing Science Institute , c1990
83	Implementing the marketing concept through a program of customer visits / by Edward F. McQuarrie and Shelby H. McIntyre Cambridge, Mass. : Marketiang Science Institute , c1990
84	Organizing to become market-driven : conference summary / prepared by Gordon S. Swartz Cambridge, Mass. : Marketing Science Institute , c1990
85	Consumer knowledge of normal prices : an exploratory study and framework / by Joel E. Urbany and Peter R. Dickson Cambridge, Mass. : Marketing Science Institute , c1990
86	Information processing from advertisements : toward an integrative framework / by Deborah J. MacInnis and Bernard J. Jaworski Cambridge, Mass. : Marketing Science Institute , c1990
87	An empirical examination of relationships in an extended service quality model / A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1990
88	Direct perceptual measurement : methodology and validity / by Michael D. Johnson and David A. Horne Cambridge, Mass. : Marketing Science Institute , 1990
89	The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context / by Amitava Chattopadhyay and Joseph W. Alba Cambridge, Mass. : Marketing Science Institute , 1989
90	Consumer evaluations of brand extensions / David A. Aaker and Kevin Lane Keller Cambridge, Mass. : Marketing Science Institute , [c1989]
91	A model of distributor firm and manufacturer firm working partnerships / James C. Anderson and James A. Narus Cambridge, Mass. : Marketing Science Institute , c1989
92	Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary / by Robert W. Shoemaker, Kenneth G. Hardy and Herbert F. MacKenzie Cambridge, Mass. : Marketing Science Institute , c1989
93	Quality and customer service : the critical focus for a firm : A conference summary / by Michael Guiry Cambridge, Mass. : Marketing Science Institute , c1989
94	Toward understanding and controlling customer dissatisfaction with waiting / Elizabeth C. Clemmer ; Benjamin Schneider Cambridge, Mass. : Marketing Science Institute , 1989
95	Memory in Advertising : the effect of advertising retrieval cues on brand evaluations / Kevin Lane Keller Cambridge, Mass. : Marketing Science Institute , 1989 printing
96	Interpretive barriers to successful product innovation / by Deborah Dougherty Cambridge, Mass. : Marketing Science Institute , 1989
97	It's 1990-Do you know where your marketing is? : commentary / Frederick E. Webster, Jr. Cambridge, Mass. : Marketing Science Institute , 1989
98	Enhancing the new product development process : a conference summary / prepared by Stephen J.S. Holden Cambridge, Mass. : Marketing Science Institute , 1989
99	Making more effective use of market information : a conference summary / by Shanker Krishnan Cambridge, Mass. : Marketing Science Institute , 1989
100	Leapfrogging behavior and the purchase of industrial innovations : theory and evidence / by Allen M. Weiss and George John Cambridge, Mass. : Marketing Science Institute , 1989
101	The use of developmental and evaluative market research / by Gerald Zaltman Cambridge, Mass. : Marketing Science Institute , 1989
102	Building an information strategy for scanner data : a conference summary / prepared by Bruce Weinberg Cambridge, Mass. : Marketing Science Institute , 1989
103	The effects of felt involvement on consumers' attention and comprehension processes / by Richard L. Celsi and Jerry Olson Cambridge, Mass. : Marketing Science Institute , 1989
104	Marketing and the changing information environment : implications for strategy, structure, and the marketing mix / by Rashi Glazer Cambridge, Mass. : Marketing Science Institute , 1989
105	Accounting for the market share-roi relationship / by Paul W. Farris, Mark E. Parry and Frederick E. Webster, Jr Cambridge, Mass. : Marketing Science Institute , c1989
106	Exploring the usefulness of brain waves as measures of advertising response / by Jerry Olson and William Ray . Eeg activity reflects the content of commercials / by Linda F. Alwitt Cambridge, Mass. : Marketing Science Institute , 1989
107	The effect of market orientation on business profitability / by John C. Narver and Stanley F. Slater Cambridge, Mass. : Marketing Science Institute , 1989
108	Prelaunch forecasting of new automobiles : models and implementation / by Glen L. Urban, John R. Hauser and John H. Roberts Cambridge, Mass. : Marketing Science Institute , 1989
109	Promoting a product line : managerial implications / by Leigh McAlister and John S. Hulland Cambridge, Mass. : Marketing Science Institute , 1989
110	The relationship between distribution and market share / by Paul Farris, James Olver and Cornelis de Kluyver Cambridge, Mass. : Marketing Science Institute , c1988
111	Rediscovering the marketing concept / by Frederick E. Webster, Jr. Cambridge, Mass. : Marketing Science Institute , c1988
112	A strategic framework for diagnosing manufacturer-reseller conflict / by Allan J. Magrath and Kenneth G. Hardy Cambridge, Mass. : Marketing Science Institute , c1988
113	The dynamics of consumer response to price discounts / by James M. Lattin and Randolph E. Bucklin Cambridge, Mass. : Marketing Science Institute , c1988
114	The feelings mechanism : the impact of feelings on ad-based affect and cognition / Julie A. Edell ; Marian Chapman Burke Cambridge, Mass. : Marketing Science Institute , 1988
115	Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta Cambridge, Mass. : Marketing Science Institute , c1988
116	Defining, measuring, and managing brand equity / by Lance Leuthesser Cambridge, Mass. : Marketing Science Institute , c1988
117	The price elasticity of selective demand : a meta-analysis of sales response models / by Gerard J. Tellis Cambridge, Mass. : Marketing Science Institute , c1988
118	Business buying behavior : a conference summary / by Deborah Salmond Cambridge, Mass. : Marketing Science Institute , 1988
119	Effective sales promotion lessons for today : a review of twenty years of Marketing Science Institute-sponsored research / by Dudley M. Ruch Cambridge, Mass. : Marketing Science Institute , c1987
120	Communication and control processes in the delivery of service quality / by Valarie A. Zeithaml, Leonard L. Berry and A. Parasuraman Cambridge, Mass. : Marketing Science Institute , c1987
121	Defining and relating price, perceived quality, and perceived value / by Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1987
122	Conjoint analysis reliability : empirical findings / by David Reibstein, John E. G. Bateson, and William Boulding Cambridge, Mass. : Marketing Science Institute , c1987
123	Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products / by N.G. Papadopoulos ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1987
124	Advertising exposure, loyalty, and brand purchase : a two-stage model of choice / by Gerard J. Tellis Cambridge, Mass. : Marketing Science Institute , c1987
125	Organizational culture and marketing : defining the research agenda / by Rohit Deshpande and Frederick E. Webster, Jr. Cambridge, Mass. : Marketing Science Institute , c1987
126	How multinationals can cope with gray market imports / by S. Tamer Cavusgil and Ed Sikora Cambridge, Mass. : Marketing Science Institute , c1987
127	A brand-switching model with implications for marketing strategies / by Richard Colombo and Donald G. Morrison Cambridge, Mass. : Marketing Science Institute , c1987
128	Pretest market models : a critical evaluation / by Allan D. Shocker and William G. Hall Cambridge : Marketing Science Institute , 1986
129	Perceptual maps and the optimal location of new products / by Richard Schmalensee and Jacques-François Thisse Cambridge, Mass. : Marketing Science Institute , c1986
130	Measurement and use of market response functions for allocating marketing resources / by Vithala R. Rao and Darius J. Sabavala Cambridge, Mass. : Marketing Science Institute , c1986
131	Game theory in marketing management : issues and applications / by C. Anthony di Benedetto Cambridge, Mass. : Marketing Science Institute , c1986
132	Competitors as sources of innovative marketing strategies / by C. Whan Park and Daniel C. Smith Cambridge : Marketing Science Institute , 1986
133	Marketing and technology : a strategic co-alignment / by Noel Capon and Rashi Glazer Cambridge, Mass. : Marketing Science Institute , c1986
134	Salesforce compensation : insights from management science / by Anne T. Coughlan, and Subrata K. Sen Cambridge, Mass. : Marketing Science Institute , 1986
135	The impact of price promotions on a brand's market share, sales pattern, and profitability / by Leigh McAlister Cambridge, Mass. : Marketing Science Institute , 1986
136	Servqual : a multiple-item scale for measuring customer perceptions of service quality / by A. Parasuraman, Valarie Zeithaml, and Leonard L. Berry Cambridge, Mass. : Marketing Science Institute , 1986
137	Point-of-purchase behavior and price perceptions of supermarket shoppers / by Peter R. Dickson and Alan G. Sawyer Cambridge, Mass. : Marketing Science Institute , 1986
138	Factors influencing grocery retailers' support of trade promotions / by Ronald C. Curhan and Robert J. Kopp Cambridge, Mass. : Marketing Science Institute , 1986
139	Experience curves : evidence, empirical issues, and applications / by David B. Montgomery and George S. Day Cambridge, Mass. : Marketing Science Institute , 1985
140	Conjoint calibration of the customer/competitor interface in industrial markets / by David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1985
141	The amount and direction of effort : an attributional study of salesperson motivation / by Harish Sujan and Barton A. Weitz Cambridge, Mass. : Marketing Science Institute , 1985
142	Central problems in the management of innovation / by Andrew H. Van de Ven Cambridge, Mass. : Marketing Science Institute , 1985
143	Measuring and evaluating sales promotions to the trade and to consumers : summary of MSI conference Cambridge, Mass. : Marketing Science Institute , [1985]
144	Research on sales promotion : collected papers / edited by Katherine E. Jocz Cambridge, Mass. : Marketing Science Institute , c1984
145	Identifying competitive brand relationships when consumers seek variety / by Leigh McAlister and James M. Lattin Cambridge, Mass. : Marketing Science Institute , c1984
146	Support systems for national account management programs : promises made, promises kept / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , 1984
147	A conceptual model of service quality and its implications for future research / by A. Parasuraman, Valarie A. Zeithaml and Leonard L. Berry Cambridge, Mass. : Marketing Science Institute , 1984
148	Organizing the national account force / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , 1984
149	The effects of involvement and executional factors of a television commercial on brand attitude formation / by C. Whan Park and S. Mark Young Cambridge, Mass. : Marketing Science Institute , 1984
150	Strategic management and marketing in the service sector / by Christian Grönroos Cambridge, Mass. : Marketing Science Institute , c1983
151	Industrial market segmentation : a nested approach / by Thomas V. Bonoma and Benson P. Shapiro Cambridge, Mass. : Marketing Science Institute , c1983
152	Consumers' time expenditures : a behavioral model and empirical test / by Philip E. Hendrix, Thomas C. Kinnear and James R. Taylor Cambridge, Mass. : Marketing Science Institute , c1983
153	Priorities for research in strategic marketing / by George S. Day and Robin Wensley Cambridge, Mass. : Marketing Science Institute , 1983
154	A framework for analyzing vertical integration issues in marketing / by Erin M. Anderson and Barton A. Weitz Cambridge, Mass. : Marketing Science Institute , 1983
155	Using brain-wave measures to assess advertising effects / Jerry C. Olson and William J. Ray Cambridge, Mass. : Marketing Science Institute , 1983
156	Analytic approaches to product and marketing planning : the second conference : proceedings of conference / cosponsored by Marketing Science Institute and Vanderbilt University ; edited by Rajendra K. Srivastava and Allan D. Shocker Cambridge, Mass. : Marketing Science Institute , 1982
157	Benefit segmentation : an industrial application / by Rowland T. Moriarty and David J. Reibstein Cambridge, Mass. : Marketing Science Institute , 1982
158	National account management : emerging insights / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , 1982
159	Analytic approaches to product and marketing planning : proceedings of workshop / cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI , 1979
160	Sales management : new developments from behavioral and decision model research : proceedings of workshop / cosponsored by American Marketing Association and Marketing Science Institute ; edited by Richard P. Bagozzi Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI , 1979
161	The dialogue that happened : proceedings of workshop on the private costs of Regulation / cosponsored by Marketing Science Institute and University of North Carolina, School of Business Administration ; edited by G. David Hughes and E. Cameron Williams Cambridge, Mass. : MSI , 1979
162	Labeling research--the state of the art / by John A. Miller Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1978
163	The consumption of household durables : a behavioral review / by Peter R. Dickson and William L. Wilkie Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1978
164	Testing a conceptual framework for consumer service marketing / by John E.G. Bateson ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1978
165	Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977 / edited by George Fisk, Johan Arndt, and Kjell Grønhaug Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1978
166	Marketing and the public interest : proceedings of a symposium / conducted by Marketing Science Institute in honor of E.T. Grether, June 8-10, 1977 ; edited by John F. Cady Cambridge, Mass. : MSI , 1978
167	Multinational product management / edited by Warren J. Keegan and Charles S. Mayer Chicago : American Marketing Association , c1977
168	Multinational product management : poceedings: American Marketing Association/Marketing Science Institute: research workshop Cambridge : Marketing Science Institute , 1976
169	Effects of television advertising on children and adolescents : Research supported by the National Institute of Mental Health & by the Marketing Science Institute [Cambridge : Marketing Science Institute , 1971]
170	Report / Marketing Science Institute Cambridge, Mass : Marketing Science Institute
171	Report Cambridge, Mass. : Marketing Science Institute
172	Marketing and Public Policy Conference proceedings [Chicago, Ill.] : [American Marketing Association]