DOORS（同志社大学図書館）

Farris, Paul

著者名典拠詳細を非表示

著者の属性	個人
一般注記	Wilkie, W. L. Comparison advertising, 1974 Albion, M. S. Appraising research on advertising's economic impacts, 1979: t.p. (Paul W. Farris) Albion, M. S. The effect of manufacturer advertising on consumer prices, 1982: p. 16 (associate prof. of business administration, Univ. of Virginia)
別名	Farris, Paul W.
コード類	典拠ID=AU00021799 NCID=DA00527214


1	マーケティング・メトリクス : マーケティング成果の測定方法 / ポール・W・ファリス [ほか] 著 ; [小野晃典ほか訳] 東京 : ピアソン桐原 , 2011.8
2	The relationship between distribution and market share / by Paul Farris, James Olver and Cornelis de Kluyver Cambridge, Mass. : Marketing Science Institute , c1988
3	The advertising controversy : evidence on the economic effects of advertising / Mark S. Albion, Paul W. Farris Boston, Mass. : Auburn House Pub. Co. , c1981
4	Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies / by Paul W. Farris and Mark S. Albion Cambridge, Mass. : Marketing Science Institute , c1980
5	Appraising research on advertising's economic impacts / by Mark S. Albion and Paul W. Farris Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1979
6	An investigation into the impact of advertising on the price of consumer products / by Paul W. Farris and Mark S. Albion Cambridge, Mass. : Marketing Science Institute , 1979
7	Advertising intensity in consumer goods businesses : an empirical analysis / by Paul W. Farris Cambridge, Mass. : Marketing Science Institute , c1978
8	Consumer information processing : perspectives and implications for advertising / by William L. Wilkie and Paul W. Farris Cambridge, Mass. : Marketing Science Institute , 1976
9	Relationships between changes in industrial advertising and promotion expenditures and changes in market share / by Paul W. Farris & Robert D. Buzzell Cambridge : Marketing Science Institute , c1976
10	Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures / by Robert D. Buzzell and Paul W. Farris Cambridge, Mass. : Marketing Science Institute , c1976
11	Marketing costs in consumer goods industries / by Robert D. Buzzell & Paul W. Farris Cambridge : Marketing Science Institute , c1976
12	Comparison advertising : issues and prospects / by William L. Wilkie and Paul Farris [Cambridge, Mass.] : Marketing Science Institute , 1974