DOORS（同志社大学図書館）

Buzzell, Robert D. (Robert Dow), 1933-

著者名典拠詳細を非表示

著者の属性	個人
一般注記	Marketing in an electronic age, 1985: CIP t.p. (Robert D. Buzzell) LC data base, 10/19/84 (hdg.: Buzzell, Robert Dow, 1933-; usage: Robert D. Buzzell) EDSRC:エレクトロニック時代の経営戦略 : ハーバード・ビジネススクール / ロバート・D・バゼル編 ; 宮川公男監訳(TBSブリタニカ, 1987)
生没年等	1933
別名	Buzzell, Robert D., 1933- Buzzell, Robert Dow, 1933- *バゼル, ロバート・D
コード類	典拠ID=AU00009420 NCID=DA00342638


1	Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett 2nd ed. - Reading, Mass. : Addison-Wesley , c1992
2	新PIMSの戦略原則 : 業績に結びつく戦略要素の解明 / ロバート.D.バゼル, ブラドレイ.T.ゲイル著 ; 和田充夫, 八七戦略研究会訳東京 : ダイヤモンド社 , 1988.10
3	エレクトロニック時代の経営戦略 : ハーバード・ビジネススクール / ロバート・D・バゼル編 ; 宮川公男監訳東京 : TBSブリタニカ , 1987.1
4	The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale New York : Free Press. - London : Collier Macmillan , c1987
5	Marketing in an electronic age / edited by Robert D. Buzzell ; contributors, Vincent P. Barabba ... [et al.] Boston, Mass. : Harvard Business School Press , c1985
6	Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures / by Robert D. Buzzell and Paul W. Farris Cambridge, Mass. : Marketing Science Institute , c1976
7	Marketing costs in consumer goods industries / by Robert D. Buzzell & Paul W. Farris Cambridge : Marketing Science Institute , c1976
8	PIMS : a breakthrough in strategic planning / by Sidney Schoeffler, Robert D. Buzzell & Donald F. Heany [Cambridge, Mass. : Marketing Science Institute] , 1973
9	How can research contribute to improved "marketing" in non-business organizations? / Robert D. Buzzell Cambridge, Mass : Marketing Science Institute , 1970
10	Product innovation in food processing, 1954-1964 / Robert D. Buzzell, Robert E.M. Nourse Boston : Division of Research, Graduate School of Business Administration, Harvard University , 1967
11	Mathematical models and marketing management / Robert D. Buzzell Boston : Harvard University, Graduate School of Business Administration, Division of Research , 1964
12	Wholesaling / Theodore N. Beckman, Nathanael H. Engle, Robert D. Buzzell 3rd ed. - New York : Ronald Press , c1959
13	Adaptive behavior in marketing : proceedings of the winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing / Robert D. Buzzell: editor [Columbus : Modern Art , 1957]