| 1 |
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
4th ed. - Homewood, Ill. : R. D. Irwin , 1977
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| 2 |
Marketing management casebook / edited by Harper W. Boyd, Jr., and Robert T. Davis
Rev. ed. - Homewood, Ill. : R. D. Irwin , 1976
|
| 3 |
Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr
: pbk. - 3rd ed. - New York : McGraw-Hill , c1973
|
| 4 |
Marketing management / Harper W. Boyd, Jr., William F. Massy
Int. ed. - New York : Harcourt Brace Jovanovich , c1972
|
| 5 |
Marketing management & administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr.
Completely revised ed. (International student ed). - New York : McGraw-Hill. - Tokyo : Kōgakusha , c1968
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| 6 |
Advertising management : selected readings / ed. by Harper W. Boyd [&] Joseph W. Newman
Homewood, Ill. : Richard D. Irwin , 1965
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| 7 |
Cases in advertising management / by harper W. Boyd, Vernon Fryburger & Ralph Westfall
New York : Mcgraw-Hill , 1964
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| 8 |
Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr.
New York ; London : McGraw-Hill , c1963
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| 9 |
Contemporary American marketing : readings on the changing market structure / edited by Harper W. Boyd, Jr., and Richard M. Clewett
Rev. ed. - Homewood, Ill. : R.D. Irwin , 1962
|
| 10 |
Contemporary American marketing : readings on the changing market structure / edited by Harper W. Boyd, Jr., Richard M. Clewett and Ralph Westfall
Homewood, Ill. : R.D. Irwin , 1957
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