Bagozzi, Richard P.
著者名典拠詳細を非表示
| 著者の属性 | 個人 |
|---|---|
| 一般注記 | His Causal models in marketing, 1979: t.p. (Richard P. Bagozzi) His Principles of marketing management, c1986: t.p.(Richard P. Bagozzi), Prof. of marketing at the Graduate School of Business of Stanford Univ. |
| コード類 | 典拠ID=AU00106014 NCID=DA02186114 |
| 1 | Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio Chichester : Wiley , 2011 |
| 2 | The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester : pbk. - Buckingham : Open University Press , 2002 |
| 3 | Principles of marketing management / Richard P. Bagozzi Chicago : Science Research Associates , c1986 |
| 4 | Causal models in marketing / Richard P. Bagozzi :pbk. - New York : Wiley , c1980 |
| 5 | Marketing in the 80's : changes & challenges / [edited by] Richard P. Bagozzi ... [et al.] : pbk. - Chicago, Ill. : American Marketing Association , c1980 |
| 6 | Sales management : new developments from behavioral and decision model research : proceedings of workshop / cosponsored by American Marketing Association and Marketing Science Institute ; edited by Richard P. Bagozzi Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI , 1979 |