| 1 |
Consumer behavior / Thomas S. Robertson, Joan Zielinski, Scott Ward
Glenview, Ill. : Scott, Foresman , c1984
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| 2 |
Children's purchase requests and parental responses : results from a diary study / by Leslie Isler, Edward Popper & Scott Ward
Cambridge : Marketing Science Institute , 1979
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| 3 |
Children's understanding of safe product use / by Ronald Faber & Scott Ward
Cambridge : Marketing Science Institute , 1976
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| 4 |
Consumer socialization of young people : a bibliography / by Ronald Faber & Scott Ward, in cooperation with Children's Advertising Review Unit of the National Advertising Devision, Council of Better Business Bureaus
Cambridge, Mass. : Marketing Science Institute , 1976
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| 5 |
Children learning to buy : the development of consumer information processing skills/ by Scott Ward, Daniel Wackman & Ellen Wartella, with the assistance of Ronald Faber
Cambridge : Marketing Science Institute , 1975
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| 6 |
Effects of television advertising on consumer socialization / by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant
[Cambridge, Mass.] : Marketing Science Institute , [1974?]
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| 7 |
Consumer problems and consumerism : analysis of calls to a consumer hot line / by Steven L. Diamond, Scott Ward & Ronald Faber
Cambridge : Marketing Science Institute , 1974
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| 8 |
Consumer socialization / by Scott Ward
Cambridge, Mass. : Marketing Science Institute , 1974
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| 9 |
Consumer behavior : theoretical sources / edited by Scott Ward [and] Thomas S. Robertson
Englewood Cliffs, N.J. : Prentice-Hall , [1973]
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| 10 |
Children's perceptions, explanations and judgments of television advertising : a further exploration / by Scott Ward, Greg Reale & David Levinson
Cambridge : Marketing Science Institute , 1972
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| 11 |
Children and promotion : new consumer background? / by Scott Ward
Cambridge, Mass. : Marketing Science Institute , 1972
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| 12 |
Effects of television advertising on children and adolescents : Research supported by the National Institute of Mental Health & by the Marketing Science Institute
[Cambridge : Marketing Science Institute , 1971]
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| 13 |
Effects of television advertising on children : Remarks prepared for the Federal Trade Commission's hearings on Modern Advertising Practices--November, 1971
[Cambridge : Marketing Science Institute , n.d.]
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