1 |
Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
2nd ed. - Reading, Mass. : Addison-Wesley , c1992
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2 |
新PIMSの戦略原則 : 業績に結びつく戦略要素の解明 / ロバート.D.バゼル, ブラドレイ.T.ゲイル著 ; 和田充夫, 八七戦略研究会訳
東京 : ダイヤモンド社 , 1988.10
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3 |
エレクトロニック時代の経営戦略 : ハーバード・ビジネススクール / ロバート・D・バゼル編 ; 宮川公男監訳
東京 : TBSブリタニカ , 1987.1
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4 |
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
New York : Free Press. - London : Collier Macmillan , c1987
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5 |
Marketing in an electronic age / edited by Robert D. Buzzell ; contributors, Vincent P. Barabba ... [et al.]
Boston, Mass. : Harvard Business School Press , c1985
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6 |
Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures / by Robert D. Buzzell and Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , c1976
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7 |
Marketing costs in consumer goods industries / by Robert D. Buzzell & Paul W. Farris
Cambridge : Marketing Science Institute , c1976
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8 |
PIMS : a breakthrough in strategic planning / by Sidney Schoeffler, Robert D. Buzzell & Donald F. Heany
[Cambridge, Mass. : Marketing Science Institute] , 1973
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9 |
How can research contribute to improved "marketing" in non-business organizations? / Robert D. Buzzell
Cambridge, Mass : Marketing Science Institute , 1970
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10 |
Product innovation in food processing, 1954-1964 / Robert D. Buzzell, Robert E.M. Nourse
Boston : Division of Research, Graduate School of Business Administration, Harvard University , 1967
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11 |
Mathematical models and marketing management / Robert D. Buzzell
Boston : Harvard University, Graduate School of Business Administration, Division of Research , 1964
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12 |
Wholesaling / Theodore N. Beckman, Nathanael H. Engle, Robert D. Buzzell
3rd ed. - New York : Ronald Press , c1959
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13 |
Adaptive behavior in marketing : proceedings of the winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing / Robert D. Buzzell: editor
[Columbus : Modern Art , 1957]
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