DOORS（同志社大学図書館）

Advertising and consumer psychology

データ種別	図書
出版情報	Hillsdale, N.J. : L. Erlbaum Associates


1	Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker and Alexander L. Biel :,: pbk. - Hillsdale, N.J. : L. Erlbaum Associates , 1993
2	Global and multinational advertising / edited by Basil G. Englis : pbk. - Hillsdale, N.J. : Lawrence Erlbaum Associates , 1994
3	Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt Mahwah, N.J. : Lawrence Erlbaum Associates , 1997
4	Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris : cl. - Mahwah, N.J. : L. Erlbaum Associates , 1997
5	Advertising and the World Wide Web / edited by David W. Schumann, Esther Thorson Mahwah, N.J. : Lawrence Erlbaum Associates , 1999
6	Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley : pbk. - Mahwah, N.J. ; London : L. Erlbaum Associates , 2004

書誌ID	BB00251309
本文言語	und
一般注記	Place of publisher varies: Mahwah, N.J.
NCID	BA2075631X